International Logo Competition

The Pavilion is a global platform to inspire action and advocate for sustainable urban development with stakeholders across all sectors, using data and information to support evidence-based policy decisions supported by people-oriented, innovative solutions to development challenges faced by human settlements around the world. 

We are pleased to announce the Pavilion’s new logo competition. This logo will represent the organisation in all official documents and communications.

The international competition for designing the best logo of the Pavilion is being run with the aim of securing a creative, clear, and understandable design for all the various audiences of the Pavilion and public. 

The logo also needs to reflect the Pavilion’s role as a knowledge hub based in the city of Toronto, which hosts the Pavilion in the Regent Park area, as well as Canada as the country amongst the pioneers or leaders in supporting the realization of the Sustainable Development Goals in the world.

Introduction

The World Urban Pavilion in Regent Park (Pavilion) is a collaboration between the Urban Economy Forum and UN-Habitat, with the support of Canada Mortgage and Housing Corporation (CMHC) and The Daniels Corporation. The Pavilion will create a springboard for collaboration and collective action to advance crucial conversations covering a wide range of topics relating to Sustainable Development Goals (SDGs), explore topics relating to urban economics and finance, and public participation through different lenses, as well as open dialogues about urbanisation globally. It will be a knowledge exchange hub for academic discourses, achievements, research, best practices, projects, ideas, and initiatives about urbanism to realize the goal of sustainable urban development, and in particular SDG 11 – making cities safe, inclusive, resilient, and sustainable.

Concept

The core theme of the Pavilion is based on sustainable urban development and urban revitalization. The Pavilion is physically based in Regent Park, a downtown neighbourhood located in the City of Toronto’s urban core. The Pavilion also exists virtually to extend its presence and reach globally to connect communities across the globe. 

Contest Rules

Photoshop, Illustrator, or another graphic design software is preferred as per the creation of the design format.

1. All national and international organizations and individual designers are eligible to participate.

2. The logo should generally represent the broad nature of the Pavilion, including of its mission, vision, and goals.

3. The logo should reflect the Pavilion’s international nature and could focus on specific topics of sustainable urbanisation

3. Should include the title “The World Urban Pavilion in Regent Park” in the logo design.

4. The logo should be versatile enough to be used on the Pavilion’s website, brochures, booklets, stationery, press releases, etc. It should be a high-resolution image (1920x1080 or above preferred) with same dimensions (width and height) without any distortions in the graphic design (appear elongated or stretched).

5. The logo submission must be in the following formats: PNG and PDF.

6. Design should contain no more than four (4) colours.

7. No copyrighted or trademarked images should be included in submissions.

8. By submitting a design, you thereby agree to abide by the rules and guidelines of the 2021 “The Urban World Pavilion Logo Design Contest”.

Cardinal Rules

1- If the logo contains a symbol, it should relate to the Pavilion and its characteristics.

2- It should reflect the following keywords: Urbanization, Urban Transformation, Sustainable Development, SDG11, and Urban Quality of Life, Inclusion, and Diversity

Important considerations, Guidelines and Rules

1. Avoid too much detail. It should be simple but not simplistic.

2. Should reflect the Pavilion in a unique and honest way. 

3. It should show the connection of the Pavilion with SDG11. 

3. The logo should work well in black and white (one-color printing). 

4. Make sure the logo is scalable. It should be aesthetically pleasing in both small and large sizes and in a variety of mediums. • 

5. Make sure that the logo is recognizable when inverted.

6. The logo should be artistically balanced. 

Privacy Policy

The Logo should Submitted solely to the World Urban Pavilion Logo Competition 2021. 

The logo should be attached with the designer information such as: 

Name of Designer, Organization, Job Title/Position/

Jury Committee

A panel of judges appointed by the Pavilion and UEF will determine the winning logo design based on the following criteria:

• Artwork’s relevance

• Clarity of design in conveying the theme

• Overall creativity and concept

• Visual appeal/impact

Timeline 

The logo submission deadline is April the 1st, 2022, 11:59 pm EST.

Prize

Winners will be awarded as follows:

First winner $3000 CAD 

Second and third winner each $1000 CAD 

Note: Submitted entries will be the property of the Pavilion competition Entrants and they are allowed to make multiple submissions and conceptualize different logo options that are original with references to the sources that were used. Once the first-place prize winner is selected, the logo will become the property of the World Urban Pavilion in Regent Park.

For more information, please contact: alex.venuto@ueforum.org